How I Built a Marketing Strategy for Social Media Agency, team5pm

Marketing Strategy
Written By This Is Kyra

Source: team5pm

ABOUT TEAM5PM

team5pm is a leading social media agency all about building and growing brands on social, backed by proprietary tech that uses search and viewing behaviour data to create content audiences actually care about. With offices in Amsterdam, Stockholm, and Cape Town, they serve clients like Transavia, Amazon Prime Video, IKEA, HEMA, and more.

THE CHALLENGE

team5pm already had a skilled marketing team executing great work, but they needed a clearer strategic foundation to align and enhance their efforts. With multiple marketing initiatives running —events, awards, paid media, social media, client and partner engagement, employee advocacy, and website content— key marketing challenges involved how to…

  • assess current gaps;

  • provide actionable and creative ideas, and;

  • bring all the initiatives together into one cohesive, long-term plan.

My role was to provide strategic direction and actionable plans to help their core team better connect the dots across channels and execute more effectively. Beyond structure, I also developed specific and scalable campaign ideas aligned with their business goals. These weren’t just theoretical recommendations, but achievable and results-driven initiatives designed to strengthen engagement, brand positioning, and growth across their key marketing channels.

To see what team5pm had to say about my work, keep scrolling!

MY APPROACH

To build a strategy tailored to team5pm’s needs, my approach involved:

  • Conducting interviews with key stakeholders to understand challenges, goals, and priorities.

  • Analyzing existing materials, audience insights, competitors, and market trends to identify gaps and opportunities.

  • Leading discovery meetings and feedback sessions to refine the strategy in collaboration with their team.

  • Ensuring alignment with leadership through a final presentation to management, where the strategy was well received.

  • Delivering a handover session, making sure the core marketing team had the knowledge and tools to execute independent of me.

THE DELIVERABLES

Within four weeks, I delivered:

  • A comprehensive marketing strategy deck.

  • Actionable templates and best practice guides, including a content calendar and project trackers.

The Impact (and testimonials)

By the end of the engagement, team5pm had a clear, structured roadmap that tied their marketing efforts together, making it easier for their team to execute with confidence.

“Kyra blew me away with her strategic yet practical approach to our marketing strategy. Within a couple of days, she managed to grasp the essence of our complex agency and playing field and presented us a clear path forward. Her skillset combined with a pleasant character makes it a real pleasure to work with Kyra.”

— Frank de Wit, Managing Director, team5pm

“Kyra consistently delivered valuable, actionable advice built on strong models within tight deadlines, significantly contributing to our marketing strategy. Her ability to dissect complex problems and develop concrete solutions is truly impressive.”

— Ronen Wolf, Co-Founder, team5pm

This Is Kyra